Close on the heels of a reshuffle in the top echelons of the Nationalist Congress Party, Goa leadership, We have learnt that the Congress at the Centre is believed to be going in for a complete image makeover.
In anticipation of the Lok Sabha polls, the Congress party has got very aggressive online and launched several internet and social media initiatives to cater to a new and younger India -those in the know of things say that an AICC reshuffle is soon on the cards as also a CWC make over.
Rahul Gandhi and his team are keen to get their “own people” in positions of authority. Also on the cards is a reshuffle in the official spokespersons of the Congress Party. Under the chairmanship of Digvijaya Singh, a media committee has been formed that is looking at media and publicity strategies for the upcoming general elections.
It seems that two new “Non Congress” voices are being considered for the post of spokesperson of the grand old party. Tehseen Poonawalla and Sanjay Jha are the two names doing the rounds. Both Tehseen and Sanjay are seen on prime time news toeing the Congress line. While Poonawalla a Muslim face is in his late 20s who connects with the youth, Sanjay’s experience in running the portal Hamara Congress as well as his business connections may make him attractive to the business community. The think tank in the Congress feels that the party has in recent times not been able to reflect the sentiments of the young and business class who seem to be disillusioned with the party. A little birdie told us that both Poonawalla and Jha are extensively consulting the Congress leadership on how to position itself online and on the social media.